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Salvatore Ferragamo unveils new digital film for campaign

By Kristopher Fraser

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Fashion companies are pouring a lot more money into their digital campaign endeavors nowadays. This year, DKNY has allocated 40 percent of their spring ad campaign budget towards digital, versus just 5 percent the previous year.

Salvatore Ferragamo has hopped on the digital train by unveiling a short digital film shot by Theo Stanley. Stanley is an NYC based director who's a partner at Harbor Picture Company.

For the film, he focused on the collection's multi-colored sun dresses, accessories, and of course the shoes. Models featured include Maartje Verhoef, Jing Wen, Julia Van Os, and Jon Kortajanera.

In the film, the models are depicted playing a game of hide-and-go-seek at a luxurious villa. The game has never looked this stylish as they strut around the villa in their designer garments.

The campaign is dubbed "Lo Splendore Della Vita" or "The Splendor of Life." If everyone could walk around in Ferragamo in a gorgeous villa, life would be quite splendid after all. The inspiration for the campaign came from the namesake founder himself who believed that "there is no limit to beauty or the pursuit of perfection."

Salvatore Ferragamo