sass & bide a decade in fashion

The celebration of the British Fashion Council's 25th anniversary continues with the announcement that sass & bide will show on the official catwalk show schedule at London Fashion Week this season. Their presentation will take place on the 18th September at a location in WC1.

sass & bide requested to show in London to mark 10 years of the brand which started as an underground denim label before expanding into seasonal ready to wear showing on the international fashion week circuit. The concept for the Australian brand was born in London, and the designers Sarah-Jane Clarke and Heidi Middleton looking forward to host the show where it all began.

Chairman of the British Fashion Council Harold Tillman, said: We are delighted that sass & bide will show their collection in London this season. The company has built a strong international following over the past decade and they are a great addition to our schedule as we both celebrate landmark anniversaries – our 25 years and their 10th.”

Image: sass & bide AW09