SATC actress to launch own label

Sex and the City actress Kristin Davis is launching her own fashion label. Otherwise known as Charlotte, often dubbed the 'sensible one' of the famous foursome, Davis is due to launch her debut collection in association with American department store chain Belk this autumn.

Davis stated: "I grew up shopping at Belk. It was the nicest store we had, and I'd save my allowance to go to Belk."

The "modern, feminine, style savvy" collection will feature dresses, knits, jeans, handbags, shoes, jewellery and lingerie ranging from $40 to $240 per item.

H. W. McKay Belk, president and chief merchandising officer of Belk, Inc., said: "We're thrilled with our association with Kristin Davis and look forward to unveiling this exciting new line for Belk customers this fall.

"Kristin is a great fit for Belk. She grew up shopping in our stores and is in tune with the fashion sensibility of our customer base. We think they'll love the modern fashion looks of the Kristin Davis brand. It's designed to capture Kristin's look and personality and to provide cutting-edge fashion assortments that customers won't find in any other store."

Source: Agencies