Scarlett Johansson on the catwalk

Imitation of Christ designer Sara Subkoff knows how to cause a little controversy, as much as she knows hot to get a little help from her friends. New this season for IOC is its denim label, and Subkoff decided to enlist the ever-so-beautiful looks of her best friend Scarlett Johansson to open the show dressed as a modern-day Marily Monroe.

Johansson, who's pop idol pout is a red carpet favourite, opened the show. wearing skintight jeans, a tank top and red heels. She made her way down the elaborate stairs inside Surrogate's Court smoking a cigarette, then strutted and vamped for the frenzied photographers, her hair done up in the fluffed Fifties style the starlet seems to prefer for her A-list appearances.

We expect waiting lists for the high waisted, cigarette leg, indigo jean.