Selfridges 'Elfridges' service to drive shoppers home this Christmas season

Selfridges has ramped up its personal shopping experience in time for the holiday season by introducing its 'Elfridges' service.

The premium department store is offering a one-of-a-kind personal shopping service in all four of its stores, which include personal styling advice and gift shopping as well as the opportunity to be brought home by a chauffeur in a private yellow Mini.

Customers who book the personal service and spend over 350 pounds will receive a complimentary lift home in one of the five new Mini Coopers the department store has enlisted, on a first come first serve basis and within the M25.

“Our partnership with Mini is allowing us to go the extra mile, literally, by offering ‘Elfridges’ customers the opportunity to make the transition between our store and home smooth and swift,” commented a Selfridges spokesperson.

The 'Elfridges' shopping service is currently available between 12 and 7 pm and runs until December 24.