Shoe brand Margaux redefining the way footwear is sized and sold

Comfortable footwear that doesn’t compromise style is fast-becoming the norm and the women behind Margaux are working to meet the demand.

Sarah Pierson and Alexa Buckley were inspired to start the footwear brand after working in the corporate world and becoming all too familiar with the lack of shoes that were fit for a busy workday while being aesthetically appealing.

“We were convinced that there should be (and could be) a shoe that combined form and function, and ensured that a woman could feel dressed and beautiful - while remaining comfortable - all day long,” Buckley told FashionUnited in an email interview. “From here we set out to create the perfect ballet flat: A shoe that could take you any place you want to go, with confidence and chic.”

Shoe brand Margaux redefining the way footwear is sized and sold

Margaux has acquired a devoted fanbase by dedicating themselves to customer needs. Each pair of shoes is crafted from Italian leather and made in a family-owned factory in Spain. The company prides itself on offering products that solve problems and brings something new to the table. Among the items offered are demis, classics, pointe shoes, sandals and heels - each available in a wide range of colors.

Pierson and Buckley were also motivated by a 2014 study that revealed 88 percent of women are wearing the wrong size shoes. This is due to the limited sizes that are sold by most brands. Margaux offers an extended range of sizes and three widths at every half size. There is also a made-to-measure service that allows buyers to order a Fitting Kit online and order shoes tailored to their needs.

“We’ve found that principle is absolutely crucial in allowing you to rise above the noise and build a lasting brand,” Buckley said. “For Margaux, it’s creating expertly fitting shoes. This focus enables us to add value for our customers in ways that didn’t previously exist, and develop an unbelievably loyal customer base as a result.”

Items can be purchased at shop.margauxny.com and ship throughout the U.S. and worldwide. Shoes can be purchased in-person at the brand's stores in Manhattan, NY, Palm Beach, FL, and Nantucket, Minnesota.

Photo Credit: Margaux.com
 

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