Shop Direct boosts sales with relative size technology

Online etailer group Shop Direct has seen a boost in mobile sales after launching a new tech-based feature which lets customers virtual compare the size of an item they wish to purchase in relation to someone of their height and body shape or compare it to an item they own.

The new service has helped contribute to a sale increase across a number of product categories at Shop Direct’s Very.co.uk, VeryExclusivec.co.uk and Littlewoods.com websites and the retailer aims to roll out the feature to include more product categories, like jewellery and watches following a trial.

The service, which was developed by technology company and Shop Direct’s partner, Tangiblee, helps customers have an accurate perspective of the size of products, such as luggage or handbags before purchasing them.

According to a test carried out by Shop Direct, during which only half of Shop Direct’s mobile visitors looking at handbag, luggage and purses could see the feature, net revenues increased 10.3 percent and customer sales conversion 7.2 percent in comparison to visitors unable to use the service.

“We’re committed to working with innovative partners that can make our customers’ online shopping journey the best it can be,” said Jonathan Wall, group eCommerce director at Shop Direct on their partnership with Tangiblee. “Tangiblee’s technology is helping us do that, giving our customer confidence in the actual size of items before she buys.”