Shop Direct raises 140,000 pounds for charity

Shop Direct, the multi-brand online retailer that owns Very.co.uk and Littlewoods.com, raised almost 140,000 pounds at its third bi-annual charity ball earlier this month.

The ball, held in Liverpool, was hosted by Littlewoods brand ambassador Myleene Klass and attracted more than 1,000 guests including a host of celebrities including Very.co.uk designers and Towie stars Samantha Faiers and Jessica Wright, TV presenter Kate Garraway, Hollyoaks actresses Alex Fletcher and Gemma Merna, and Coronation Street star Antony Cotton.

The night, which included an auction for coveted items and experiences, raised almost 140,000 pounds that will be divided between Shop Direct’s three partner charities: Liverpool’s Alder Hey Children’s Hospital Charity, which is one of the biggest and busiest children’s hospitals in Europe; Baby Lifeline, which funds vital equipment for maternity and special care baby units; and the Fashion and Textile Children’s Trust, which provides education and welfare grants to families in need.

The majority of the funds raised will be used to offer grass roots grants via the Shop Direct Foundation, which supports small community organisations working with children and families in the North West of England.

Alex Baldock, CEO at Shop Direct, said: “We couldn’t be happier with the success of our third charity ball and the overwhelming generosity of our guests. The money raised at the event will make an enormous difference to children, families and communities across the North West.”