Siena Miller new face of Pepe Jeans

Actress Sienna Miller has been chosen as the new face of Pepe Jeans London. Until now, Miller was more famous for being Jude Law's beautiful, cuckolded fiancée than for any skills on her part. But with a new movie, Casanova, out and this recent coup, Miller's star is on the rise.

She will make her debut for the Madrid-based company this spring and has signed a contract for two years. "We wanted a strong, positive, female British figure to head the advertising campaign, and we strongly believe the choice of Sienna Miller was the right one," said Carlos Ortega, managing director of Pepe, in a statement. The first ads were shot by photographers Mikael Jansson and Karl Templer in Paradise Cove, California and will appear in print in March.