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Simply Be to launch Jameela Jamil collection

By Danielle Wightman-Stone

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Fashion

TV personality, radio presenter and model Jameela Jamil is launching her debut fashion collection with plus-size fashion retailer Simply Be.

Launching on October 6, the 10-piece Jameela Jamil for Simply Be will feature 70s-inspired dresses and party separates, designed to “suit women of varying shapes and sizes” and will be available in sizes 10-32, which the retailer says will be one of the “most size inclusive ranges available on the UK high street”.

The collaboration between the two follows on from Jamil being one of the Simply Be’s Catwalk Contender judges to find the next curvy supermodel, where the TV personality was very outspoken about body image and self-confidence, and it is hoped that this partnership will “empower and inspire shoppers to love their bodies and feel good about themselves”.

Jameela Jamil launches debut fashion collection

Commenting on the collaboration, Jamil said: “My collection is all about being unapologetically dressed up. I’ve drawn on my own experiences and spoken to lots of girls about their bug bears and designed a collection to make women feel great.

“I find it infuriating that in this industry, size 10 and above is a defined as ‘plus size’ especially when the average dress size in the UK is a 16. We really shouldn’t be putting a label on size, fashion is for all.”

Jamil added: “I am so excited to be working with Simply Be on my debut collection as they present an inclusive and representative image to their customers.”

The Jameela Jamil for Simply Be will be available in-store and online from October 6, with prices ranging from 25 pounds to 110 pounds for a red faux fur coat.

Image: Simply Be

jameela jamil
jameela jamil for simply be
Simply Be