Sisley Casa Around The World

The Italian fashion retailer The Benetton Group has signed a worldwide licensing agreement for Sisley Casa products with Zorlu Holding.

According to the agreement, which is valid until 2009, Sisley Casa home-textiles will be produced and distributed globally in department stores and specialist outlets, in addition to the network of Sisley stores. The first collection, the Fall/Winter 2005 collection, will launch at the end of August in five of the Group's flagship stores in Paris, London, Madrid, Milan and Palermo.

Each collection will contain four categories of home products - kitchen, bedroom, bathroom and living room - and will each be available in five lines - Black & White, Vintage, Soft, Shiny, and Basic. Herein each collection reflects the principal themes of the Sisley clothing collections.

Zorlu Holding is a Turkish production company that was founded in 1950. Today it is one of Turkey's biggest conglomerates and operates internationally. It cover various sectors, including electronics and computers, financial services and energy production, and home-textiles. Zorlu has a sophisticated international production network in the textile sector, which allows it to produce high quality goods.

The licensing agreement with Zorlu Holding is similar to the agreements Benetton Group signed with Mattel for the production of Barbie Loves Benetton girls' clothing line, and with the French firm Selective Beauty, for perfume.

The Benetton Group operates in 120 countries under the brands United Colors of Benetton, Sisley, Playlife leisurewear and Killer Loop streetwear. The group produces roughly 110 million garments per year and has a global retail network of 5,000 stores. It generates a total turnover of approximately EUR 1.7 billion (GBP 1.15 billion).