Size matters

Ralph Lauren knows that when it comes to high profile marketing, bigger is better. As the official sponsor of the US Open, the iconic American designer has issued a limited edition of polo shirt with an enlarged logo emblazoned on the front, where the tiny polo player usually features. The large version is five times the size of the original.

The new line of tenniswear will be worn by all the on-court officials, including the ball people and the line judges during the event. The polo shirts will also be available for consumers via the company's website and in select Ralph Lauren stores from this week. The women's shirt will not feature as the official uniform.