Slight drop in visitor numbers to Pitti Uomo

Visitor numbers drop by 8%, 8700 sales points, over 18 thousand buyers and a flow of visitors that should exceed 30 thousand to Pitti Uomo, the male fashion show that closed its shutters last Friday at the *Fortezza da Basso*exhibition centre in Florence. The next appointment with the Florentine showrooms is planned for 25 to 27 June, with the 69th edition of Pitti Bimbo [kids]. With the preliminary data in hand, therefore, despite the world-wide economic recession, the 76th edition of the show organised by Pitti Immagine [image], seems to be holding out. According to Raffaello Napoleone, Managing Director of Pitti Immagine, the outcome of the show, “has, if anything, been too good”. The main foreign markets are now Germany, Japan, Spain, the Netherlands, France, Great Britain, Switzerland, China, Turkey, Belgium, Greece, and Austria.

“First of all I would like to thank the companies that have taken part in this edition of Pitti Uomo”, said Napoleone, “I have rarely seen this much commitment and organisation when putting forward quality fashion, with in-depth research on materials and cuts, real products, designed for a demanding and careful public, that will only be willing to spend money if there is actual value in the purchase. The force behind Pitti Uomo is its exhibitors”.

The special guest of this edition of the Florentine show, attended by 734 companies presenting 889 brands, of which 276 foreign, was Undercover, a brand created by the Japanese designer Jun Takahashi, who previewed his spring-summer 2010 menswear collection.