Smiley and Castelbajac collaboration
By FashionUnited
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Jean Charles de Castelbajac’s AW08 catwalk collection is dominated with the iconic 70s smiley face logo. The French fashion and accessories brand Smiley Collection has teamed up with French designer Jean Charles de Castelbajac and the line is referred to as Jean Charles de Castelbajac + Smiley.
The clothing and accessory collection, for both men and women, features the Smiley logo on knitwear and jersey pieces staying true to the non-conformist identity of both brands. This collaboration is part of four collaborations working with Smiley for 2008. In addition to Jean Charles de Castelbajac, denim label Religion, global fashion brand Tommy Hilfiger and French jewellery label N2 will incorporate Smiley in their designs as well.
Smiley donates 10% of its sales to Smiley World Association, an independent charity founded in 2005 to fight against all forms of social exclusion. When purchasing Smiley Collection products consumers do not only show a positive spirit but also "Share their smile with those in need".
Nicolas Loufrani, MD of Smiley Collection says, “I am a big fan of Jean Charles de Castelbajac’s creations and his cultural approach to fashion. He really is a master of graphics and I was sure he would find great ways to reinterpret Smiley.”
The collaboration will be sold through the Castelbajac’s worldwide network, including the new concept store on London’s Conduit Street.
Image: Jean Charles de Castelbajac + Smiley