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Sofia Vergara launches denim line with Walmart

By Robyn Turk

4 Feb 2019

Actress Sofia Vergara, best known for her role in ABC's Modern Family, has found herself a new role: a denim entrepreneur.

Vergara partnered with Walmart on an affordable collection of nearly 100 clothing items. Called Sofia Jeans by Sofia Vergara, the line is all priced under 40 dollars and includes sizing from 0 to 20 in denim and XS to 3XL in tops.

The denim products include both trend-forward and staple elements, such as skinny jeans, high-waists, embroidery and raw edges. Other product offerings include denim skirts, jackets, T-shirts and tops.

Vergara plans to introduce new styles to the line seasonally. The actress is motivated by a desire to offer trendy styles to the mass market at affordable pricing.

She had previously sold a fashion and home line through Kmart for four years, ranging across clothing, accessories, swim, shapewear, jewelry, luggage and home products.

Her new line with Walmart will be sold exclusively on the retailer's e-commerce site.

I wanted to create an affordable line and I wanted to create something that was super good quality and that I would wear and I would be happy to see other girls around me wear and be proud of,” Vergara told WWD.