Something for the boys

Addressing the increasing demand for men's accessories, Paul Casey has founded dressdifferent.co.uk dedicated to male fashion accessories. Not able to find what he was looking for on the high street, the 24-year-old decided to launch his own online shop offering hip, young bags, hats, belts and wallets. "I don't think men appreciate how much they actually spend on accessories," says Casey. "In a market worth over £1 billion, men account for a surprising 49 percent." The assortment includes computer bags and messenger bags by Crumpler and Ducti, Gant and Guess sunglasses, wallets by Prognose and belts by Yummy. The brands are sourced form all over the world and give the wearer the opportunity to express his individuality. "The importance of accessories for me is that they can transform a look and really make you stand out," Casey continues. "I don't feel enough emphasis is put on them as they're commonly found in small ranges, tucked away in the back of shops. My site aims to change that." The site currently stocks over 60 lines and there are plans to increase the offer in the coming seasons.