Steven Tai hosts LFW's debut Digitally Augmented presentation

London - It is no easy feat for any designer or brand to create a truly unique experience at London Fashion Week. While traditional catwalk shows and presentation formats do offer viewers a glimpse into the story behind the collection, effectively conveying the deeper idea behind the designs shown remains challenging. Over the years more and more designers have been turning to new technologies to effectively engage with their audience and take them on an experience-driven journey. Burberry was the first to live-stream its fashion shows to viewers all over the world, while Topshop offered visitors the chance to have a front row seat to its previous shows using VR. Now Steven Tai has taken this one step further with his immersive fashion showcase for AW18.