- Vivian Hendriksz |
London - Menswear may be one of the fastest growing sectors in the fashion industry, but that does not mean every label is able to capitalise on the growing interest in men's apparel. Just one year after Inditex owned brand Stradivarius launched its menswear line comes news that the Spanish company has decided to focus solely on womenswear.
Stradivarius first launched its debut menswear collection in selected countries and existing countries a little over a year ago as a trial. The brand's menswear offering included clothing, footwear and accessories, with prices ranging from 12,99 pounds for a t-shirt to 149 pounds for a leather biker jacket.
Throughout the year the Spanish fashion brand obtained data on how customers were reacting to the offering and accordingly has decided to turn its full attention to womenswear. "Stradivarius now decided to focus its resources entirely in the women collection, which has always been the center and the DNA of the brand," confirmed an Inditex spokeswoman to FashionUnited. It is unclear as to when Stradivarius will stop selling menswear, as its summer 2018 remains available for sale.
Founded in Barcelona in 1994 as an independent apparel range, Stradivarius has been part of the Inditex Group since 1999.
Photo: Stradivarius Summer 2018