Streetwear's need for a new narrative

There comes a time when every trend or moment in fashion has run its course, then we move on to the next best thing. In the late 1940s, formalwear and haute couture aesthetic ruled over popular fashion. These ideas and these looks would dominate the fashion sphere and would lead to the growth of ready-to-wear, as customers would eventually demand more accessible, lower priced, but still luxury fashions. Then of course, would come the trickle down effect. The European fashion houses would do something extravagant, it would make its way to the American boutiques and department stores, and then it would trickle down into the more affordable fashions.


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Dirty Pineapple
Streetwear
Virgil Abloh