Sugarhill Boutique announces new charity campaign

Sugarhill Boutique is following up the success of its 2017 #WearandCare campaign with three new styles for spring 2018 in support of three UK charities, The Born Free Foundation, Plan International UK and Whoopsadaisy.

Having previously designed two charity T-shirts and one Breton for the respective charities, the Brighton-based fashion brand have this year designed a collection of two sweaters and one sweatshirt that embody the playful but trend-led aesthetic of their core collection, while also raising awareness and money for the charities conservation, humanitarian and education projects.

Designed by the label’s in-house team the three playful designs are all related to the relative charity. To raise funds for the Born Free Foundation’s Big Cat campaign the team has designed a ‘Rita Roaring Tiger Sweater’ featuring a new Sugarhill statement animal motif in roaring tiger design, while the ‘Alanis Superhero Sweatshirt’ features a mask to the front and the words Super Hero to the back aims to raise awareness of advancing children’s rights, and equality for girls around the world with Plan International UK.

The final design is for a local Brighton charity, Whoopsadaisy, which provides free conductive education for children aged 0-12 years old with cerebral palsy and other motor disorders. The Sugarhill Boutique team has designed a sweatshirt featuring heart motifs and the slogan ‘Be Happy’.

Pawel Przedpelski, managing director of Sugarhill Boutique said: “Sugarhill have worked with various charities for many years as part of our CSR programme, but we wanted to come up with a way to further this activity and directly help people and animals in less fortunate position than ourselves.

“Our #WearAndCare campaign will see us donate 10 pounds from the sale of every #WearAndCare item to charity. We've chosen some amazing charities to support that are doing life changing work both in the UK and throughout the world.”

The #WearAndCare collection is available now, with prices ranging from 45 - 48 pounds, and 10 pounds from the sale of each item will be donated to support the respective charity’s vital projects both in the UK and abroad.

Images: courtesy of Sugarhill Boutique