Suitsupply expands

Dutch suit shop Suitsupply, is planning to expand its brand accross Europe. This month Suitsupply will open its first foreign branch in Antwerp and later this year a store will be launched in London. Director Fokke de Jong is aiming to open hundred stores in the upcoming  ten years spread over Europe. According to De Jong, the company is ready to expand in foreign countries especially now the Netherlands counts twenty branches.

 

The collection on offer in foreign countries will differ from the Dutch range, where it’s styling is more orientate on the Italian market. This style is very appealing to the European market, but doesn’t suit the British consumer. In the United Kingdom the suit developed differently and has its own cut and etiquette. In order to offer the right style, a special design team will focus onto the British market. Research learnt that the detailing on trousers vary and British designers prefer to use plain fabrics compared to striped. For the London shop De Jong set up a back up plan and also have the regular collection on display. In Belgium compared to the United Kingdom, less adjustments will be necessary. In Antwerp, Suitsupply will launch the brand with the opening of a flagship store of 650m2.

London and Antwerp are the first cities Suitsupply is going to expand, after which the suit company will focus on to the rest of Europe. Suitsupply will invest own money, as De Jong is the company owner for two third. The other third is owned by the McGregor Fashion Group.