Sumo enters UK market

US lifestyle brand Sumo is introducing its line of fashionable bags and durable cases to the UK. The label's spring/summer 2006 collection, which consists of iPod cases, laptop carrier cases and leather and fabric accessories in a variety of colours, will launch at Pulse London 2006 on 21-24 May. "The Sumo Spring '06 collection was created to cross the line between fashion and the day to day use for work," said design director Geoff Sacco. "Too often, work related bags, cases and accessories are drab, with little though or design to the product. Sumo is the alternative; our new line offers clever design in both leather and fabric, attention to detail, and unique style for both men and women on the up and up." Sumo is available in Apple Stores globally, at vendors offering a range of products and now also from its online store.