Supermodel launches clothing collection

Eva Herzigova, the Czech supermodel famous for her Wonderbra ads, has unveiled her first collection in Paris.

Eva is one of a number of celebrities who are lending their name to fashion brands. Although the blonde beauty already launched a swimwear line a year ago, it never reached the same heights of popularity as Christy Turlington's yoga line, Nuala or Jennifer Lopez's J.Lo brand. However, the supermodel has now expanded into clothes and shoes, and plans to venture further into sunglasses, bags, body products and perhaps even a spa.

She expressed her ambitions for her business venture when interviewed by news service Reuters in Paris. Eva does not fear the competition of other designers, attributing her advantage to the fact that she has control over her product. She does not intend to simply lend her name to it, but is involved in the creative process.