Supima show begins NYFW as contest enters second decade

The Supima design competition officially entered its second decade with its runway show on the opening day of NYFW. Vice President of Marketing & Promotions, Buxton Midyette, revealed to FashionUnited backstage that the contest has become more high-profile than ever, not least because they have partnered with that esteemed European competition which also rewards emerging design, Hyères. This year’s crop of students from the U.S. will show alongside Hyères participants in Paris later this month.