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Supima show begins NYFW as contest enters second decade

By Jackie Mallon


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The Supima design competition officially entered its second decade with its runway show on the opening day of NYFW. Vice President of Marketing & Promotions, Buxton Midyette, revealed to FashionUnited backstage that the contest has become more high-profile than ever, not least because they have partnered with that esteemed European competition which also rewards emerging design, Hyères. This year’s crop of students from the U.S. will show alongside Hyères participants in Paris later this month.

Modeled on the 1954 Wool Secretariat competition that launched the careers of the then-teenaged Yves St. Laurent and Karl Lagerfeld, Supima annually invites one graduate from seven top U.S. schools––students are selected by internal school judging panels–– to create a 5-look eveningwear collection entirely of undyed cotton supplied by Brooks Brothers, Kingpins, Uniqlo, and Lacoste among others. Former Supima Design Competition winners have gone on to launch their own labels, show at New York Fashion Week, and secure jobs with top international labels including Michael Kors, Ralph Lauren and Phillip Lim.

This year’s group are: Paula Amaral from Academy of Art University in San Francisco; Bryn Lourié, Rhode Island School of Design; Alanna Lizun from Kent State University; Genevieve Lake of L.A.’s Fashion Institute of Design and Merchandising; Lili Shi of Fashion Institute of Technology; Jessica Chang, Parsons School of Design; and Jessica Rubenstein of Savannah College of Art and Design.

Before the show we also caught up with Bibhu Mohapatra who has mentored the students for the past four years, and he explained what his involvement looks like: “When they select the finalists, we immediately schedule Skype meetings, together we look at all the design work, we edit. Next there are big two days of fittings when all the students are flown to New York and we see the work in progress. But it’s very fluid and I’m always open to communication at any point throughout the six months.”

Students, be nice!

If there was a piece of advice or word of caution he could give the winner, Mohapatra says, “They should just be very confident in going out into the industry, and really polish their skills under the guidance of a brand or individual, then launch their own line if they want to. But be nice––be nice all through the way through the process, because niceness goes a long way.”

How does he prevent playing favorites or connecting personally with one student’s aesthetic more than the others? “Sometimes something might seem familiar or I relate to it immediately but I try to pull my personal influences and my taste back, and try to give them perspective of someone outside, as if I was a critic, or going to a store to purchase something for my sister. I focus on issues such as how important it is to finish the edges, or insides of the garment. I make sure I relate to each one of them and understand what they’re trying to say, and that’s what’s most exciting and challenging about this whole process.”

Front of house, ready for the show to begin sat a front row of 12 industry luminaries who formed this year’s judging panel including, Amanda Hearst, co-founder, Maison de Mode; Aria Darcella, fashion news editor, The Daily Front Row; Avril Graham, executive fashion and beauty editor, Harper’s BAZAAR; and Fern Mallis, founder, New York Fashion Week.

Runway highlights included Lizun's sharp-shouldered knits with sweeping train, and doll-inspired collections (paper and Barbie respectively), from Genevieve Lake whose color palette was almost thirst-quenching on the most humid of days, and Lili Shi’s clean cocoon shapes with geometric petals. For the second year running television personality Rose Ambrose, announced the winner. The 10,000 USD prize was awarded to F.I.T.’s Lili Shi.

Fashion editor Jackie Mallon is also an educator and author of Silk for the Feed Dogs, a novel set in the international fashion industry.

Photos by Getty images
New York Fashion Week
New York Fashion Week 2018