Swarovski to broadcast London fashion shows

Swarovski's relationship with all things fashion continues to dazzle this season with the company highlighting the best of the British catwalk shows on its new online tv station. The major shows from designers such as Christopher Kane, Giles and Jonathan Saunders will be broadcast live on www.swarovkisparkles.tv . Giving you front row access to the most covetable shows of the week.

Swarovski was launched over a century ago by Damian Swarovski, who discovered a machine for cutting and polishing crystal stones into jewellery. The company currently operates over 600 stores and has its own museum in Wattens, Austria.