Swarovski video series celebrating 120 years of creative collaborations
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Swarovski, the world leader in cut crystal and fashion jewelry presents a series of unique videos to mark its proud heritage: 120 years of creative associations, craftsmanship and technical innovation. The videos feature interviews with leading designers and innovators from an incredibly diverse range of segments, including fashion, jewelry, accessories, lighting, electronics and automotive.
Masha Ma
Masha Ma is one of the most exciting of the new generation designers coming out of China and represents one of China’s most established designers. Her intelligent approach to design and her signature sophisticated tailoring, subversive style and use of opulent textiles—nurtured during her time working under Alexander McQueen—has won her a legion of A-list fans. Masha regularly presents her collections during Paris Fashion Week. Ma’s femininity is always an effortless combination of modernity and elegance with elaborate line and opulent textiles.
Tarun Tahiliani
Described by the late Isabella Blow as “the Karl Lagerfeld of India”, Tarun Tahiliani has been celebrated for his distinctive signature style—Indian in sensibility, international in appeal—since founding his design studio in 1990. His genius has been to reinvent the rich textile heritage of the Indian subcontinent as contemporary high fashion.
Tord Boontje
Renowned Dutch designer Tord Boontje has been collaborating with Swarovski since 2000. He has created sparkling state-of-the-art lighting for Swarovski Crystal Palace, a delicate jewelry collection for Atelier Swarovski and has recently redesigned a Chamber of Wonder at the Swarovski Crystal Worlds for its 2015 reopening which took place last April in celebration of Swarovski’s 120th anniversary.