Swiftspin rotational retail photography

Photography service Swiftspin has developed an automated studio and bespoke software programme that features full rotating retail photography for the fashion industry. The company developed a photographic system following research they carried out into the industry.

The Swiftspin system allows a product to be displayed online and rotate 360 degrees so that customers can see all sides, as well as zoom in to see fine details. Following the company’s research, Swiftspin discovered that product is all-important to retailers and that sometimes software technology can overshadow it.

"It's not about creating the cleverest piece of software,” says Terry. "Ultimately, Swiftspin's job is to display fashion products clearly and with as much detail as possible to potential buyers, but at an affordable price", says Swiftspin founder Terry Mapstone.