Tammy Launches New Website

Girls' fashion retailer Tammy is to launch a new website to promote its brand on the internet. The site, Tammyfashion.co.uk, will include fashion and celebrity style tips and news & gossip covering music and soaps.

A section will also be devoted to games and competitions with prizes from Tammy and other teen brands. No products will be sold on the site, however, as Tammy currently has more than 200 stores across the UK.

"Our customers want to fit in and follow trends in fashion, music and film as well as catch up on the latest gossip around their favourite stars. The internet has become an important source for them," said Liza Denby, Tammy marketing manager to WGSN.

The site was designed by agency Explosive Design, which developed an interactive magazine format using graffiti-style graphics. "the site achieves a good balance between fun and function, it's easy to use and has been designed in a style totally appropriate for this discerning target market," said Antony Wallis, creative director at Explosive Design.