Target reveals Spring collaboration with Victoria Beckham
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London - The cat’s out of the bag - prepare for Target x Victoria Beckham. The US retail giant announced on Thursday morning that it has tapped Victoria Beckham as its next design partner for its designer collaboration.
The British designer is set to create a limited-edition spring collection for Target, which will include womenswear, accessories, childrenswear for girls as well as babies (sorry guys not included). The collaboration marks Beckham’s first foray into designing childrenswear, something which Target claims to “excel in”. The exclusive collection, officially named Victoria Beckham for Target, aims to reflect “the essence of the Victoria, Victoria Beckham line” and will feature easy-to-wear dresses, rompers and tops and bottoms for women as well as corresponding styles for girls, toddlers and babies, banking on the mini-me trend.
Target taps Victoria Beckham for Spring collaborative collection
“Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before,” said Victoria Beckham in a statement. “I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time.”
The collaboration with Target follows on from Victoria Beckham’s successful partnership with Estee Lauder for a limited-edition make-up collection. According to an interview with Target, Beckham has wanted to design childrenswear for a long-time. “When working on it, I really felt I could tell a story and have fun with it—and I think the clothes reflect just how much fun I had designing them,” explained the mother of four. “Being a mother has helped me understand what’s important when it comes to the category. I have had years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear.”
She added that she had been toying with the idea to create a line of clothing for customers who were unable or unwilling to pay designer prices to open up her brand to a wider audience and share her vision with a broader customer base. “So when Target—a company based on accessibility and inclusiveness—proposed a collaboration which combined all of these things, it was an easy decision to make.” The limited edition collection will include over 200 pieces in soft pastels as well as vibrant pops of colour and spring prints. Prices for the Victoria Beckham for Target are set to range from as little as 6 dollars up to 70 dollars, with most items retailing for under 40 dollars. Sizes are set to range from XS-3X for women and NB-XL for girls, toddlers and babies.
“Victoria Beckham is synonymous with impeccable style, and she’s known around the globe for her distinct point of view as a designer,” added Mark Tritton, executive vice president and chief merchandising officer, Target. “It’s been incredibly exciting to see how Victoria’s brand has evolved over the years, and we are thrilled that Target’s guests will be a part of that journey with this latest must-have collaboration.”
Victoria Beckham for Target is set to launch April 9, 2017 at all Target stores and Target.com. For those overseas keen to get their hands on the collection - fear not! Select pieces from the collection will also be available for sale internationally via victoriabeckham.com.
Photo: Victoria Beckham