Ted Baker and Beano launching kidswear range

Beano Studios is teaming up with Ted Baker to create a new kidswear fashion apparel range featuring iconic Beano artwork and characters, including Dennis and Gnasher, which will launch exclusively at Debenhams in July.

The ‘Beano Baker’ fashion collection will consists of t-shirts, loungewear, shirts and hoodies for boys, and will be available exclusively across 45 key Debenhams stores across the country, including flagship shops, Oxford Street in London, Glasgow, Manchester, Reading and Birmingham from July 2 and online from mid-July onwards.

Inspired by the Beano’s original Fan Club colours and style guides, each product has been created to celebrate Beano Studio’s 2018 Rebel Year and beyond.

Angeles Blanco, director of UK licensing at Beano Studios said in a press release: “Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with.

“Both Beano and Ted Baker are brands recognised to being full of fun, with a high level of mischief! In our 80th year, it’s an ideal time for both brands to join together and shine through a blamtastic kids collection available through Debenhams.”

Craig Smith, global digital commerce director, at Ted Baker, added: “We’re excited about the new partnership, as Beano is an iconic series and one that we’re personally very fond of. To us, Dennis and Gnasher are childhood favourites that resonate with any generation and we’re looking forward to sharing the new range with our consumers.”