- Danielle Wightman-Stone |
Ted Baker’s digital pop-up, Ted’s Bazaar is launching its second drop, giving 100 percent of profits to a charity in support of Pride Month.
The limit-edition collection, including unisex T-shirts and mugs, features Ted’s ‘Love Has No Label’ slogan.
The aim of ‘Ted’s Bazaar’ is to solely support community-based charities, with donations from the second drop going to Akt, previously Albert Kennedy Trust, to support young people in the LGBTQ+ community across the UK, especially those facing homelessness or living in a hostile environment.
Donations from Ted’s Bazaar will help in providing safe homes, employment, education and training.
Ted’s Bazaar launched in April 2020 with the aim of providing long-term support to our communities. The first merchandise drop contributed to local charities impacted by the coronavirus pandemic.
Prices for the Pride collection range from 7 pounds for a mug to 25 pounds for a unisex T-shirt.
In addition, Ted Baker will be supporting Pride Month with a series of IGTV collaborations with LGBTQ+ activists and influencers.
Images: courtesy of Ted Baker