Temperley’s Circus Zoetrope

Fashion label Temperley London unveiled the Circus Zoetrope project to celebrate its SS10 collection to global audiences. Temperley London partnered with Milk Studio’s Emmy, nominated film division Legs, to create the travelling interactive installation. The Circus Zoetrope was officially presented to press and fashion buyers during New York and London Fashion Week and will continue to travel to different markets for the remainder of the year.

Keeping with the collection’s Circus theme, professional acrobats, contortionists, and circus performers were hired along with models to create moving images that both showcased the Spring Summer 2010 collection and the spirit of a circus. Wrapped around the spinning zoetrope, the frames taken from the 10 short films produce an illusion of action with an old film feel.

Temperley London also released a behind the scenes look at The Making of the Zoetrope on their newly redesigned multimedia website. With the interactive video the brand wants to reinforce its ideology of showcasing their collections in a new and innovative ways.