Tesco To Concentrate On Clothing Offer

Sales at supermarket chain Tesco will get a boost as its clothing business is set to grow in the UK market. It has been estimated that clothing sales at Tesco are about 2 per cent of its total sales, leaving much room for growth and improvement. With revenues at GBP600 million, the developing clothing market for Tesco will be an important future growth driver. No longer being content with being looked at as a food retailer, Tesco has increasingly been emphasizing its non-food offer and aside from clothing is now also stocking toys, home furnishings and electrical items.

In September 2002 Tesco launched its Cherokee clothing brand and now also has a range called Florence & Fred. With about a 5 per cent share of the UK non-food market, Tesco believes its Florence and Fred, Cherokee, Value and own-brand clothing quadrupled the market rate last year.