British Airways last week introduced the new uniform for its staff, designed by Julien MacDonald. According to the flight company, it's "a stylish, trendy design". More than hundred airline staff, including check-in agents, cabin and flight crew, will test the Julien Macdonald design on flights and at airports around the world.

The new design combines the qualities of a classic tailored pin stripe suit with the style and creative flair of Julien MacDonald. The uniform includes contemporary details such as branded cufflink buttons and a striking red lining. Martin George, director of marketing said: "Our uniform is one of the most powerful symbols of the British Airways brand and it is important that it is worn with pride by our people both on the ground and in the air."

In creating the new design MacDonald worked with top milliner Stephen Jones to design a hat reminiscent of pioneering aviation days. The hat will be worn by all female staff on the Concorde team and by staff at promotional events. A new handbag, designed by Tanner Krolle of London, finishes off the new, stylish look.

The uniform is being tested by staff in countries around the world from, Stockholm to the Seychelles, to see how comfortable it is in different climates. Concorde cabin crew will also take part in the trial. Paul Costelloe designed the current British Airways uniform.

 

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