The Army: new kid on the block

The British army has been instrumental in launching a new running shoe in the UK this week. It has served as inspiration and endorser for the PT-03, a running shoe named after the army's strenuous training programme. At £79 per pair, the new shoe is competing with the likes of New Balance and Nike, according to Rob Spedding, Runner's World Magazine's deputy editor. Having tested the shoe, Spedding was extremely enthusiastic about it.

If the PT-03 proves to be successful, not only will it provide the army with a portion of the sales revenues, but it will also serve as an effective public relations vehicle. Furthermore, success now may lead to the expansion of army branding to include sportswear and outdoor equipment.

The PT-03 is available for sale internationally through the manufacturer's website, UK Gear.