The BFC names NewGen Men SS16 recipients

The British Fashion Council has added three emerging menswear talents, Bobby Abley, Cottweiler and Pieter to its NewGen Men roster for the spring/summer 2016 season during London Collections: Men in June.

Bobby Abley will receive catwalk sponsorship, alongside existing NewGen Men recipients Agi & Sam, Astrid Andersen, Craig Green and Nasir Nazhar, while Cottweiller and Pieter will hold presentations, as will returning designers Alex Mullins, and CMMN SWDN.

Completing the line-up is Diego Vanassibara and Vidur who will be showcasing their collections via installations, and Kit Neale who will present a salon show.

Jason Griffiths, marketing director of Topman said: “June will see yet another very strong line-up for NewGen Men at London Collections Men. We at Topman are very proud to be the continued sponsor for this important award – and are looking forward to seeing what the cream of emerging British menswear has to offer this season.

“The list of recipients includes designers whose shows are quickly becoming essential must-sees on the schedule and we are delighted to welcome three new names to the NewGen Men roster in Bobby Abley, Cottweiler and Pieter.”

As well as receiving showcasing opportunities the recipients are given financial support and business mentoring, with the aim of building their businesses commercially and helping them develop relationships with key press and buyers. The BFC is working with DLA Piper and Baker Tilly to provide legal, commercial and accounting advice for the designers.

Former Newgen Men recipients include Christopher Shannon, J.W. Anderson, James Long, Lee Roach and Sibling.

Image: NewGen Men courtesy of Darren Gerrish