The Clothes Show rebranding and moving

Consumer fashion, lifestyle and beauty event The Clothes Show will rebrand to the “British Style Collective presented by The Clothes Show” and move to Liverpool from next year.

After 27 years at the NEC Birmingham, The Clothes Show organisers have stated that the newly branded event will become an “immersive, interactive and three-day city-wide festival” in Liverpool, which will celebrate fashion, arts and culture “on a scale not seen anywhere else in Europe”.

The new format is due to take place from July 7-9 and will form part of the UK’s summer festival calendar, showcasing, fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts, taking over the whole of the ACC Liverpool site as well as iconic city centre buildings including Liverpool Cathedral, St George’s Hall, and the Camp and Furnace in the Baltic Triangle.

The three-day event will featuring catwalk shows, shopping from more than 250 fashion and beauty brands, a fashion-meets-music theatre performance in the Echo Area, food and drink pop-ups, plus a timetable packed with educational seminars, designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, and exclusive interviews.

Maryam Hamizadeh, director of exhibitions at Haymarket, which owns The Clothes Shows said: “We are excited to announce our plans for 2017 and the launch of British Style Collective presented by The Clothes Show. We are thrilled to be working with Liverpool City Council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic.

“As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch British Style Collective.”

The Clothes Show moving to Liverpool in 2017

Joe Anderson, Mayor of Liverpool commented: “The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city and its credibility when it comes to staging major events that Haymarket has chosen to make Liverpool the home to one of their flagship brands. We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit.”

Hamizadeh, added: “The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop-ups that they will not find on the high street. We aim to reach new audiences, form new partnerships and provide original content.

“We will maintain The Clothes Show brand heritage and authority as the market leading consumer fashion and beauty exhibition, but refreshed to represent a new era and visitor experience within such a rich cultural city.”

The Clothes Show event was launched after the success of the BBC TV show, and since 1989 it has welcomed more than 100,000 visitors to the NEC in Birmingham. This December, The Clothes Show will return for the last time at the NEC Birmingham from December 2 – 6.

Images: courtesy of The Clothes Show