The Faraday Project launches men's line

New York - In 2016, the love affair between fashion and technology is continuing. French tech start-up The Faraday Project is launching a line of men's clothing that combines both technology and style.

The line includes a patentable washable silver linen that protects the wearer from phone waves and NFC hacking of credit cards and ID. It will launch at Paris Fashion Week Men's. It is aiming to be in the same market as Ami and Maison Kitsune.

The brand, which is named after 19th-century English scientist Michael Faraday, includes items like the Chemistry trucker jacket in tan suede, Gravity jeans in Japanese selvedge denim, and the Magnetism shirt in white cotton poplin.

Price points for the collection range from 105 dollars for a lined cardholder to 1845 dollars for a lambskin aviator jacket.

The three men behind The Faraday Project have virtually no fashion experience. Chief executive officer Thomas Fayon used to be a consultant in defense, chief operating officer Alexandre Stourbe was trained to be an engineer, and brand director Charles-Antoine de Beaumont oversaw image at car making company PSA Peugeot Citroen. Cyril Cabellos, image and content director at luxury conglomerate Kering, will also be joining the aforementioned businessmen and is the one with the fashion expertise.

For every pair of jeans sold, The Faraday Project intends to donate 10 dollars to the Union for International Cancer Control.

The Faraday project intends to come out with a new innovative offering every year. They are working on a method that will allow their silver thread to be coated so it can be used in wool and mohair sweaters. They also have plans for a 100 percent mineral water-repellant fabric.

photo:thefaradayproject.com