The future is now

For this On|Off showcase, Simon Ekrelius’s SS10 collection 'Kika' is one of the highlights of autumn’s London Fashion Week is. Kika is one of fifteen selected to be exhibiting with On|Off, which will be held at 180 Strand, close to Somerset House where the British Fashion Council is hosting its event.

Ekrelius commented: "It's important to meet the press and buyers properly during this five day exhibition so that they can see who I'm and what I do. To feel the garment and to see the quality is equally important as the design, this year I have new prints on silk and the name 'Kika' comes from my favorite movie by Pedro Almodovar, the cuts are still very influenced by my obsessions with industrial architecture.

From 18 - 22 September Kika will be on show at On|Off, UK’s independent fashion showcase sponsored by vogue.com and Lotus.