The Outnet.com refreshes brand identity

Luxury online retailer the Outnet.com has unveiled a new brand identity and site design that places a key focus on consumer mobile usability.

The sister site to Net-a-Porter, has revealed a clean and contemporary look and feel, including a new bespoke typeface, logo and iconography, which it states reflects the brand’s “playful yet sophisticated personality and luxury service offering”.

The website has been optimised with more readable font sizes and screens for both mobile and desktop users, and the new logo and typography were created to be “identifiable and intuitive” to the consumer.

Executive vice president, sales, marketing and creative for The Outnet.com Andres Sosa said: “At The Outnet, we are extremely proud of how our brand has grown and developed over the past seven years.

“As a business, we wanted to refresh our visual identity to ensure our brand messaging was optimised for a mobile-first customer and that we continue to stand out in an ever-evolving digital landscape.”

The Outnet.com’s parent group Yoox Net-A-Porter has said that it is placing mobile at the heart of its business strategy moving forward and announced that next year it will be opening up a new Technology Hub that will house all of the group’s UK-based technology team.

Image: courtesy of The Outnet