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The real bling

By FashionUnited

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Kimora Lee and Russell Simmons are hip-hop's reigning king and queen and are crowning the fact with a new line of jewellery. Baby Phat and Phat Farm jewellery, named after the couple's respective women's and men's clothing lines, were launched at Bloomingdale's yesterday. Just in time for the holiday season.

Kimora Lee and Russell joined forces with M.Fabrikant & Sons, a top-tier wholesaler of diamonds and fine jewellery to create their own line of diamond-encrusted jewellery and watches. The Phat pieces range from $400 to $2500.

Kimora Lee is creative director of the new line, but the couple will be designing the various pieces together. Kimora Lee's influence is certainly palpable in the designs, which include a pair of diamond pendant earrings featuring the signature logo, and a necklace pendant in the shape of a high-heeled sandal. The latter is reminiscent of the shoes that Kimora Lee favours and keeps in the hundreds in the couple's palatial home. She will also be designing a signature cut diamond for the "red carpet" couture line, which will be launched in 2005.

Although visitors at New York Fashion Week were able to enjoy a sneak preview of a few selected pieces, the majority of the pieces were revealed yesterday. At the launch Russell Simmons took the opportunity to express his hopes that this partnership with a reputable business such as Fabrikant will encourage more African Americans to take an active roll in the businesses that they influence across the world.

This is not just bling. This is bling with a message.

NYFW