The Sartorialist for Gant

Scott Schuman always felt that there was a disconnect between what he was selling in the showrooms and what he was seeing people wearing in real life. His only strategy when he started the Sartorialist blog was to shoot stylish New York characters in a way that most designers seek when hunting for inspiration. Since he started his blog two years ago, he has garnered a tremendously loyal and devoted fan base as well as numerous press accolades. Today, the blog has close to 60.000 visits a day. Prior to starting The Sartorialist, Scott worked in sales and marketing in the high-end women's fashion market such as Helmut Lang and Jean-Paul Gaultier. Since then his love of fashion and photography have merged into his widely read blog, as well as in his contributions for GQ and Style.com. Time Magazine recently selected him as one of the top 100 design influences in the world. Schuman's success reflects the influence of weblogs. Designers and trendwatchers often take advantage of blogs like the Sartorialist and Facehunter, to search for the latest trends. In this behind the scenes film we see Schuman shooting pictures for a Gant campaign. See what's really going on during a fashionshoot in the street of New York.