London - The Woolmark Company, the global authority on wool, has opened a Wool Resource Centre in Hong Kong to help present new opportunities for the local textile industry, as well as to “inspire, connect and educate global brands”.
The multi-functional space, located in Kowloon Tower Landmark East building, marks a global hub for the Woolmark Company dedicated to product and process innovation to be used by all of its partners throughout the supply to discover the versatility of Australian Merino wool.
The Wool Resource Centre provides market intelligence, technical innovations and sourcing information for woolgrowers, spinners, knitters, retailers, designers, students and garment makers who are interested in working with Australian Merino wool.
As part of its interactive program, The Woolmark Company will also host seminars and training workshops to anyone who is passionate about understanding the unrivalled properties of wool.
The space designed by Hassell Studio features six separate zones including open-plan workspaces, a meeting room, an auditorium, a library and a showroom.
Commenting on the opening, The Woolmark Company managing director Stuart McCullough said: “Woolgrowers can use the centre for industry presentations; supply chain partners can showcase their product or host a launch, and designers can find inspiration and touch and feel the latest and greatest in wool.
“Importantly, it also connects the Hong Kong office of The Woolmark Company with global players in the wool industry, acting as a permanent trade space with the aim to assist visitors improve business relationships and commercial outcomes.”
Image: The Woolmark Company