Theo Fennell to launch fragrance

Upscale British jeweller Theo Fennell will launch his first fragrance, Theo Fennell for women, in February 2007. Described as "an unashamedly feminine fragrance designed to be worn in the evening", Theo Fennell will include notes of saffron, cardamom, lily, rose, orchid, jasmine sambac, orange flower, cumin, cinnamon, patchouli, tonka bean, labdanum, sandalwood and benzoin. Theo Fennell jewellery has been worn by major celebrities and well-known faces around the world, and the company hopes to achieve similar success with the new fragrance.

The jewellery combines modern, elegant design with traditional craftsmanship to create beautiful, often theatrical, and stylish collections. The company's first store opened in Fulham Road in the 80's and letter moved to Chelsea, which is still the company's flagship and workshop, and further has an in-house design team.

Part of the company's success is its populist approach to everyday objects. Fennell's silver sleeves and lids for Marmite pots, Heinz ketchup and Smirnoff vodka are but a few examples. Theo Fennell also operates a concession in Harrods.