Thomas Pink founder backs outerwear label

London-based luxury women’s outerwear label Tricouni is launching its first full collection this autumn, after securing backing from Thomas Pink founder Peter Mullen, Sunspel co-owner Will Hothouse and former trade minister Lord Jonathan Marland.

The brand, which has a heritage dating back to the early 1900s in technical apparel for explorers, it invented the Tricouni ‘Clou’, the climbing nail used on explorers’ footwear, will debut its first complete collection of coats, gilets, and accessories for autumn/winter 2016.

Tricouni was rediscovered by Lord Marland, who was introduced to the brand by Hans Kremmel, founder of Hong Kong apparel supplier KTC, who owned it with Jean Dipak Sen. As chairman, Marland then added additional investors including Thomas Pink founder Mullen, Sunspel co-owner Hothouse, and Icap founder Michael Spencer.

In addition, Milaye Park, former interim chief executive at L’Wren Scott and European regional director at Marks and Spencer, has been appointed to develop and lead the brand as its chief executive officer and creative director.

Tricouni gets backing from Thomas Pink and Sunspel founders

“Tricouni has a rich heritage and we wanted to establish a range of enduring quality and versatility,” said Lord Marland. “This company is supported by a group of investors who bring experience from a number of brands ranging from Hunter, Thomas Pink, Sunspel, Jack Wills and more, to support the management to achieve this objective.”

The objective of the outerwear label is to target what it calls a “significant” gap in the market for contemporary, luxury, timeless designs married with technical fabrics, and it’s hoping that its debut 30-piece collection will fill that gap.

The collection, which launched during London Fashion Week, features Loro Piana technical fabrics and Italian cashmere and are made by a manufacturer used by Fendi, Tom Ford and Valentino, based near Florence, with coats priced from 750 pounds to 1,500 pounds at wholesale.

Tricouni is looking to position itself in top-end retailers in London, New York, and Asia and is currently sold through luxury online retailer Nuji.com and its own website.

Image: Tricouni