Thomas Pink reinvents its shirting range

British formalwear retailer Thomas Pink has gone back to its shirting making roots and reinvented it current shirting range.

Best known for its well cut and high quality menswear shirts, the retailer undertook two years of in-depth research to discover the real needs of its loyal customers and other customers before creating a new collection of premium and luxury shirts.

To make things easier for its customers Thomas Pink has revamped its new collection according to four key moments in a man's day. The Business shirt style meets formal business dress codes, while the shirts are more trend-led, seasonal options. Casual shirts were designed for dressing down on weekends or vacation, while Evening shirts offer classic shirts for formal evening dress.

Introducing the Bulldog the keenly priced business shirt made to work as hard as you #outfox https://t.co/J5op7Rfzxj pic.twitter.com/Tn9h4uUI9d

— Thomas Pink (@Thomas_Pink_) September 15, 2016

Prices for the new collection are set to range from 54 pounds for a classic Bulldog shirt, to 225 pounds for the Imperial 2008, made from f i ne Italian cotton. The new range, which focuses on the Business as its core section, also offers smart selections, such as "The Business Bundle", a selection of four shirts for 200 pounds.