Timo Weiland named style director for Crowne Plaza

New York-based designer Timo Weiland is to design new uniforms for the Crowne Plaza hotel after being named the group’s style director for the Americas region.

Announced during New York Fashion Week, Weiland will design a new collection of hotel team member uniforms as part of the hotel chain’s accelerate plan to invest 200 million dollars in the brand.

Entitled ‘Momentum by Timo Weiland’, the new collection of hotel team uniforms for all Crowne Plaza Hotels and Resorts in the Americas region has been designed to exemplify the brand’s new design-led guest experience, which the brand states Weiland’s aspiring, dynamic and travel-minded style complements.

Timo Weiland designers, Timo Weiland, Alan Eckstein and Donna Kang will lead the uniform design process from ideation to final creation and production using inspiration from their own travels as well as meeting with team members at Crowne Plaza properties.

"The Timo Weiland designed Crowne Plaza brand uniforms for men and women embody a signature classic prep style with a modern, tech twist,” said Weiland. “The designs are elegant and handsome with ease-of-movement in the tailoring and refined details. The colour palette, textures, and silhouettes set the tone aligning with the design-led philosophy exemplified by the interiors of Crowne Plaza properties."

EricLent, VP, Holiday Inn and Crowne Plaza, The Americas added: "As part of the Crowne Plaza accelerate plan we are pleased to be working with Timo Weiland as style director for the Americas region. Timo Weiland has an ambitious, fresh energy and draws on inspiration from travel and culture which makes them the ideal partner for the Crowne Plaza brand.

“Momentum by Timo Weiland embodies the confident, successful and trend-forward mindset that the brand's guests exhibit personally and expect from their favourite brands."

Momentum by Timo Weiland will be worn by all hotel team members at Crowne Plaza hotels starting in 2017.

Sketches: courtesy of Crowne Plaza