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Tiscali UK to collaborate with Shopping.com

By FashionUnited

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Tiscali UK have selected Shopping.com to be the enabling force behind its shopping channel and to provide additional customised content to selected Tiscali shopping feature pages. Following the collaboration, more than five million Tiscali UK visitors a month will have access to Shopping.com's product catalogue through www.tiscali.co.uk where they can compare millions of products. Shopping.com brings some of the largest and most well-known UK online retailers to the Tiscali shopping site in hundreds of categories, ranging from cameras to clothing, to sports and software. Retailers include B&Q, Comet, Dabs.com, Dixons, Oddbins, Pixmania, ShopDirect and Tesco to name but a few.

"It is important to reward our site visitors with a premier online shopping experience. With Shopping.com, we have found a partner who not only provides the breadth and depth of offers we wanted but also a high-quality search that empowers shoppers to make an informed choice," said Alex Hole, Commercial Director for Tiscali UK. In addition to powering Tiscali's shopping channel's search, Shopping.com will supply customised content for shopping feature pages on www.tiscali.co.uk such as Top 10 products or gift finders. This is enabled by the online comparison site's proprietary xml- technology that provides partners with tailored content feeds. Consequently, merchants will enjoy receiving additional qualified buyers who arrive through various Tiscali shopping channel pages.

"Our alliance with Tiscali will foster further growth in the UK where we are one of the leading online shopping comparison sites. We are proud of having been selected by one of Europe 's largest internet service providers as it emphasises our high-quality offering and flexibility in reacting to our partners' needs," said Ehud Furman, Managing Director of Shopping.com UK .

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