Tocca to expand in Europe

Fashion and beauty brand Tocca is to expand its range in Europe. The Italian brand which launched in America , is now expanding in Italy and mainland Europe. Tocca, which is known for its competitive pricing strategy and feminine sensibility, already has 60 retail doors in Italy and is looking towards European countries such as Spain, Germany and France.

Tocca aims to build its European presence to around 200 doors total over the next few seasons. Tocca chairman Edoardo Mantelli stated: "I think it's better to concentrate on one market well, back it up with the proper press and make the brand strong there before moving on to the next market."