Tommy Hilfiger to host next TommyNow show in Shanghai

Tommy Hilfiger's TommyNow runway show is continuing its grand tour of the world, and its next stop is Shanghai. The news first broke on WWD. To date, Hilfiger's held see-now-buy-now runway shows in New York, Los Angeles, London and Milan. This next iteration of TommyNow will take place on September 4. Shanghai was chosen as Asia is the brand's top potential growth market.